Mobiledevworld.com | Mobile Developers Community

The guys at the realtime mobile news service – woofeed.com just launched a cool new feature which allows content or site owner – to convert thier existing web content to a fully working, fully branded, mobile application. This Application allows users to read your content on their mobile phone, share this content with others and even submit comments to your content directly from their mobile phone.

This application can be distributed on woofeed.com, on your site or even submitted to OVI.com for mass distribution via Nokia’s mobile app store.

Most importantly – you will not need to write a single line of code in the process. The entire process is based on a simple web wizard which guides you the entire process.

The application comes with built-in mobile ads provided by innerActive which allows you to convert your web content into a money generating mobile content.

The whole process if very simple:

Check out the howto page on generating your mobile app for more detail and download the mobiledevworld.com mobile app

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Verizon and Google’s newest commercial for the Droid. The commercial’s called Stealth, and it’s rather cool. Can anyone remember when was the last time a Motorola phone caused so much anticipation or excitement?

Watch the video at:  http://www.youtube.com/watch?v=o9fXYQjwR0w

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For a European Telco who is launching few Android devices these days, I am looking for interesting application for Android. As this is a quick cycle, these should be applications that are already available. Localization may be required.

If you have such an application, please send me a message on this site.

Thanks!

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RIM is planning to integrate full Flash (not Flash Light) and Microsoft Silverlight support into their BlackBerry Web browser, next year.

Source: BGR

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• LG GM750 (Layla) – http://mobiledevworld.com/phone-details/?deviceId=2335
• Samsung R350 (Freeform) – http://mobiledevworld.com/phone-details/?deviceId=2336
• SonyEricsson X2 (Xperia) – http://mobiledevworld.com/phone-details/?deviceId=2337
• Samsung i329 – http://mobiledevworld.com/phone-details/?deviceId=2338
• SonyEricsson Kita – http://mobiledevworld.com/phone-details/?deviceId=2339
• Nokia N900 (Rover) – http://mobiledevworld.com/phone-details/?deviceId=2340
• Motorola A4500 – http://mobiledevworld.com/phone-details/?deviceId=2341
• HTC Lancaster – http://mobiledevworld.com/phone-details/?deviceId=2342

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The blog – the appfarm, published an interesting observation about the importance of lite versions in boosting application sales.

Based on their experience with the iCombat application, they saw a conversion rate of about 8% (200k sales of paid apps vs 2.4 Million lite downloads), which, in fact, boosted the number of purchased application 5 times more than the previous month!

Their bottom-line “lessons-learned” were:

1. Should have released lite version from the beginning

2. Lite does NOT cannibalize sales

3. Get the bugs out for your lite release

4. Lite sales trail off too but paid sales remain higher

5. Frequent releases do juice downloads

I truly believe in this model, and think that this is an excellent way to “show-off” your product and expose it to potential buyers, with a relatively limited investment. People who tried the lite version and liked it, are more likely to buy the paid app, while keeping the application as a “paid only” release, significantly shrink the exposure of the app, thus reducing the probability to sell it. You really need to get to your potential customers before you can sell to them.

There’s a positioning debate whether to call it “standard” release and offer a “premium” one, or call it “lite” and propose to buy the “full feature” app. I am for the second option. To me, “premium” still gives an image of something that I don’t necessarily need, but if I have a “limited” version, I want to move to the “unlimited” one. But that’s philosophy…

More details in this recommended article:  http://www.theapplicationfarm.com/2009/07/just-how-much-does-a-lite-version-help-boost-sales/

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Two days age, Microsoft announced that they are now accepting application submissions from 29 supported countries and have launched a Race to Market Challenge to kick off this activity. This offers yet another app-store by a major player in the market, and is another step in the increasing trend of Mobile App Stores, trying to follow the success of the Apple store.

Developers can submit applications to the Marketplace, where the Microsoft team will analyze them and certify the applications that meet the guidelines that were published at their site. As an incentive for developers, Microsoft launched a “Race to Market Challenge“, offering four Microsoft Surface Tables to the winners.

More details can be found on the Windows Mobile blog.

There’s also a nice clip on YouTube.

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Yesterday, at the VDC conference, Verizon Wireless announced their intention to open an App Store, where the developed applications will be based on the JIL standard.

The Joint Innovation Lab (JIL) was established on mid 2008 by three of the largest operators in the world –  China Mobile Limited, SOFTBANK and Vodafone, as a platform for developing mobile internet services. Verizon announced their intention to join the initiative a couple of months ago, and reaffirmed this intention yesterday.

These four giants plan to use the JIL as a platform “to develop mobile services and drive innovation and synergy in the industry to the benefit of their combined global customer base of 1 billion customers”.

This initiative is expected to enable different widgets and applications to run seamlessly on different handset platforms and operating systems – “develop once, run on all” – across different mobile operators, taking into considerations several aspects, like billing, security, privacy, etc.

At the moment, the JIL is offering a platform for developing mobile widgets (running on emulators only at this point), and encourage the developers community to create new applications and services, based on this new standard. For that, they offer to download the JIL SDK and emulator, and has several tutorials and samples.

The intentions are great, but at the moment, the main issue is the JIL complaint devices, which are still not available. The JIL team claims that “JIL plans to enable the widget runtime environment on key JIL-compliant devices….. We will be presenting full details on supported operating systems along with a handset roadmap this summer. ”
This is yet to be seen.

More details on the JIL site: http://www.jil.org/#HOME

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Apple just released to the iPhone developers community the iPhone OS 3.1 Beta 3 as well as a new version of the iPhone SDK 3.1, Beta 3.

Both downloads are available to registered developers through the Apple iPhone Dev Center.

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