LG and Samsung Break New Records in Mobile Phone Sales
The mobile phone market showed slight signs of recovery in Q3 2009, as 290.5 million cell phones were sold during the quarter, according to Strategy Analytics, or 287.1 million units, according to IDC.
All five major handset vendors sold more phones in Q3 than in Q2, save for Motorola, which slipped to fifth place, previously occupied by Sony Ericsson.
Samsung and LG, the two South Korean giants, both broke new records. Samsung shipped more than 60 million phones in a quarter for the first time, so it now controls more than 20% of the market, as expected. LG shipped only 31.6 million units, but it is its highest number to date.
Global Mobile Handset Shipments and Marketshare – Top 5 Vendors (Units in Millions) – Strategy Analytics
| Vendor | Q3 ‘08 | Q4 ‘08 | 2008 | Q1 ‘09 | Q2 ‘09 | Q3 ‘09 |
|---|---|---|---|---|---|---|
| Nokia | 117.8 | 113.1 | 468.4 | 93.2 | 103.2 | 108.5 |
| Samsung | 51.8 | 52.8 | 196.6 | 45.8 | 52.3 | 60.2 |
| LG Electronics | 23.0 | 25.7 | 100.8 | 22.6 | 29.8 | 31.6 |
| Sony Ericsson | 25.7 | 24.2 | 96.6 | 14.5 | 13.8 | 14.1 |
| Motorola | 25.4 | 19.2 | 100.1 | 14.7 | 14.8 | 13.6 |
| Others | 60.1 | 58.8 | 214.8 | 53.7 | 58.9 | 62.5 |
| Total | 303.8 | 293.8 | 1177.3 | 244.5 | 272.8 | 290.5 |
Top 5 Mobile Phone Vendors, Shipments, and Market Share, Q3 2009 (Units in Millions) – IDC
|
Vendor |
3Q09 Shipment Volumes |
3Q09 Market Share |
3Q08 Shipment Volumes |
3Q08 Market Share |
Year-on-Year Growth |
| Nokia |
108.5 |
37.8% |
117.9 |
38.6% |
-8.0% |
| Samsung |
60.2 |
21.0% |
52.0 |
17.0% |
15.9% |
| LG Electronics |
31.6 |
11.0% |
23.0 |
7.5% |
37.4% |
| Sony Ericsson |
14.1 |
4.9% |
25.7 |
8.4% |
-45.2% |
| Motorola |
13.6 |
4.7% |
25.4 |
8.3% |
-46.4% |
| Others |
59.1 |
20.6% |
61.5 |
20.1% |
-3.9% |
| Total |
287.1 |
100.0% |
305.4 |
100.0% |
-6.0% |
